Context is a multiplayer sport

Different teams. Different tools. Shared expertise behind the work.

Go-to-market
Keep the field on the same story
Turn product expertise and field experience into guidance the next seller can use.
Coding
Carry engineering judgment into every change
Give people and coding assistants a shared understanding of how your team builds.
Data analytics
Give every analysis the same business meaning
Bring metric definitions, source knowledge, and business judgment into the same workflow.
Legal
Carry counsel's guidance into the next review
Help teams work from a shared playbook, with legal judgment and approval owned by counsel.